Fractional Brand & Lifecycle Marketing for DTC Purpose-Driven Wellness Brands

Strategic support rooted in calm, thoughtful systems—designed to help early-stage and growth-stage brands launch, grow, and connect with intention.

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Lifecycle Strategy & Implementation

For established brands, poised for growth and ready to invest.

Lifecycle marketing is essential for growing DTC brands.

Together, we will build out your complete lifecycle foundation with the four core flows that every brand needs, plus clear direction, polished copy, and full Klaviyo implementation.

    • 6-week project with a kickoff call + clear weekly milestones

    • Strategy + mapping for 4 core flows (8 emails total):

      • Welcome (3 emails)

      • Abandoned Cart (2 emails)

      • Browse Abandonment (1 email)

      • Post-Purchase (2 emails)

    • Creative briefs for your designer

    • Flow logic, timing, and testing built in

    • Full implementation + QA in Klaviyo

    • Weekly async progress updates via Notion or Loom

    • Optional strategic flow add-ons, starting at $500 each:

      • Win-back

      • Replenishment

      • VIP

  • Projects start at $4,000 and can be customized according to your needs.

Pre-Launch & Campaign Strategy Intensives

For bootstrapped startups & brands preparing to launch a new product, sub-brand, or rebrand.

Together, we’ll map a thoughtful plan that connects your product, brand messaging, and customer journey, so your launch doesn’t just look good — it converts, too.

I’ll help you see the bigger picture and handle the technical and creative direction behind the scenes.

    • 60-minute strategy intake call to align on launch goals

    • Pre-work review of product, brand, ingredient assets, customer

    • Lifecycle mapping: Foundational flows you need and when they should go live

    • 3–6 month email + SMS campaign blueprint

      • Subject lines, messaging themes + cadence strategy

      • Launch flow map + segmentation plan

      • Segmentation, timing, and sending strategy (Klaviyo-optimized)

      • Creative/copy briefs for in-house or external team

      • Loom walkthrough or 60-minute review call

      • 1 week async support via Notion or email

      Add-ons available:

      • Product naming ideation

      • PDP copywriting & wireframing

      • Marketing material copywriting (booklets, packaging)

      • Creative direction for any packaging or digital materials

  • Custom quote, depending on needs and phases. Starts at $6,000.

Lifecycle Flow & Campaign Audit

For brands sending automated emails, but seeing lukewarm performance.

You have an amazing, effective product and you’ve been sending emails for awhile — but it’s not clicking with your audience.

Get clear on what’s working, what’s missing, and what to do next to nurture your customers and grow your business. You’ll receive a fresh plan to optimize your flows or rebuild them with intention.

    • Audit of 3 existing flows (Welcome flow + two of your choice); if you’ve only been sending campaigns, I will look at the last 120 days of data.

    • Strategy recommendation PDF

    • Light segmentation & list cleaning tips

    • Priority checklist for improvements

    • Optional 30-minute review call

  • $1,500.

    Timeline: 3-5 business days. If you need help implementing the recommendations, see Add Ons below for Monthly Retainers and Implementation Support.

Additional Support

Monthly Retainer

For past clients who want to keep the rhythm without managing it all themselves.

Ideal for founders and growing teams who need a lifecycle strategist in their corner—someone who brings clarity, consistency, and strategic foresight.

You’ll get monthly strategy support, brand content planning, and hands-on guidance without the overhead of a full-time hire.

3 month minimum commitment, ongoing.

Implementation Support

Need a trusted hand inside Klaviyo? I offer limited implementation services for current clients only.

Includes: Flow builds, segmentation, formatting, & testing; excludes strategy. Just building, QA, and scheduling.

Did that resonate? If yes, let’s connect.

Reach out to tell me a bit more about what you’re looking for help on & we’ll figure out a time to chat!

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